Amp Up Your Online Home Listing
Make Your Online Home Listing Stand Out
Looking up information on home listings in a book are a thing of the past. The majority of buyers today are going to turn to the internet in search of their next home, and you want to make sure your online home listing doesn’t get lost in the crowd. Amping up your listing will help draw more potential buyers to come check out your home in person, and hopefully lead to a quicker sale.
Below are 12 ways you can enhance your online home listing:
- Use lots of pictures
Take advantage of this opportunity to showcase your home. Post pictures of each room from different angles so the buyer knows what they are getting into when they come to visit in person. An average listing has at least 15-20 pictures, but more is always better when it comes to photographing.
- Money shot
The first picture most buyers are going to look at is the front of your home, so you want to make sure you have it in the best light. Take several pictures of your home from different angles (even homes have a “good side”!), and pick the one that best highlights all the features.
- Brag about the kitchen
Kitchens are the #1 selling point for any home. Include any special features or updates you have done, including new appliances or granite countertops. Now is the time to brag about your walk-in pantry and open floor plan.
- Bathrooms
If kitchens are the #1 selling point, bathroom are the second most important room. Mention updates and special features, such as the large spa tub.
- Updates
Be sure to mention any updates or renovations you recently completed on your home. Buyers like to see what is new, and what could be a potential expense to them. What updates should you mention? A new roof, finished basement, or recently replastered pool are all great selling points.
- Keeping the original style
Keeping traditional architecture is what gives your home its character. Mention any original arched doorways or built-in bookshelves to show how you kept the original character of your home.
- Going green
Being environmentally friendly is a major selling point for some buyers. Be sure to include any appliances that are going to reduce utility bills, such as a tankless water heater and solar panels.
- The Neighborhood
Selling your neighborhood is just as important as selling your home. Convince the buyers that your neighborhood is a great place to live by mentioning the low crime rates, local parks, and shopping centers.
- The Neighbors
Do you have friendly neighbors? Brag about them! New homeowners want to feel welcomed and part of the neighborhood, and friendly neighbors are a great start. Also mention if your neighbors host a block party or game nights.
- Education system
The key piece of the puzzle for most families is the school district. Research any awards or distinctions local school districts have earned, and include these in your listing.
- Keeping it trendy
If your home is full of modern trends, it’s important you communicate this to potential buyers. Use keywords in your listing to show how your home is modern and up to date.
- Outdoor living space
Did you just have a beautiful new stone patio and fire pit built in your backyard? Or add a newly updated deck for your pool? These are great selling points, especially for people who love to spend time and entertain outdoors. Try painting a picture of your backyard to help potential buyers envision themselves in that space.